Onam—the festival that brings Kerala to life with vibrant celebrations, mouth-watering delicacies, and, of course, the legend of King Mahabali. For brands, this is the perfect time to capture the hearts of their audience. But how do they stand out amidst the hustle and bustle? Simple. They weave themselves into the very fabric of the festival.
Take, for instance, the clever move by a hotel chain that created an Instagram-worthy décor featuring none other than King Mahabali himself. Imagine walking into a lobby and spotting a larger-than-life Mahabali, just waiting for you to click a selfie! And let’s be honest—who doesn't love a good selfie? The moment is captured, the memory remains, and so does the connection with the brand.
"Selfies with Mahabali? That’s one royal click that sticks!"
Speaking of Mahabali, one e-commerce delivery chain went all out. They dressed their delivery partners as the beloved king, delivering packages with not just products, but also a message—"We care about your culture." Brilliant, right? This not only added a cultural touch but also turned every delivery into a visual spectacle that created visibility and humanized the brand. "Delivering more than packages, delivering culture with every step!"
And how can we forget retail magic? Colgate decided to go big at modern retail stores with stunning festive décor. Imagine walking down an aisle and being greeted by florals, lights, and that unmistakable red-and-white packaging. The décor screams "celebration," while subtly reminding you to "smile more." It’s festival branding done right—bold yet warm."Lights, flowers, and a smile—Colgate’s festive charm, aisle after aisle!"
Then there's Wonderchef—a brand that understands the power of a Gate Arch Branding. Their execution at dealer stores was a thing of beauty. Customers walking in are greeted by an impressive arch, drawing them in and building a connection—not just with the store, but with the brand. It’s a physical presence that translates into trust, not just in the product but in the relationship between brand and buyer. "Walk through the arch, trust in the brand—it’s Wonderchef’s welcome, hand in hand!"
"When brands care, you’re more likely to share!" Marketing guru Seth Godin once said, “People do not buy goods and services. They buy relations, stories, and magic.” That’s what festival branding is all about. It’s the magic brands bring to life, whether it’s through a quirky Mahabali outfit or a grand entrance.
Kudos to the brands that embrace ground activation, festival campaigns, and cultural connections. After all, isn’t branding during festivals like Onam the ultimate way to say, “We’re a part of your celebration!”?
So, next time you're sipping your Onam sadya, take a moment to appreciate the field activations and festive branding that made you smile, click, and maybe even buy. Bhavin Kariya First Marketing Services
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